Starbucks Logo History | Siren history

The siren (sometimes referred to as a mermaid, but this figure has two tails) in the Starbucks' logo changed over the years due to political reasons. In the first version she had naked breasts. In the second, streamlined version, they were covered by hair, but the navel was still visible. In the current version, the navel is not visible anymore. You can see the change over the years, the long has become more "zoomed-in" and more streamline.

First Starbucks Logo


Second Logo


Current Logo

Although the old logo is not used on any products
except for reproductions of old mugs, etc, you can
still find the logo used on a few of the original
starbucks'.